Birthday Postcard Marketing Campaign
What are Birthday Postcards?
Before we dive into birthday postcard marketing, let’s understand what birthday postcards are. Well, birthday postcards are just like any other business postcards. However, these types of postcards are specifically to celebrate the recipient’s special day.
Using the birthday of customers is one of the most effective marketing tools for businesses. These postcards typically include wishes and incentives for the customer. Each brand’s birthday postcard template can be unique and personalized.
Birthday postcards are timely and targeted communications between the brand and its audience. Most brands also include discounts and vouchers as a part of the birthday postcard. Nothing persuades the customer more than a quirky wish and gift.
Here’s a sample card for your reference:
Birthdays are a fantastic excuse to get in touch with your customer. As a local business, you should leverage this affordable marketing technique. They’re effortless, trackable, and guarantee ROI.
Be it running ads on Google or social media; you’ve probably explored different tools for marketing. But have you tried our birthday postcard marketing?
Sending birthday postcards to your customers serves the same purpose as digital ads. The difference? It sounds less promotional and more personal! And the customers love it when businesses remember their special days and treat them!
It can also be a great way to gather data. Birthday postcard marketing helps you connect with prospects and convert them into future loyal customers! So without further ado, let’s explore some ideas on how to run a birthday postcard campaign:
Sending Birthday Postcards Makes Customers Feel Special & Appreciated
Birthday postcards are a great way for your business to inform your clients about upcoming discounts or special offers. You could give away coupons, prints of their favorite photos, etc. on their birthdays! This makes them feel appreciated and adds even more value to the relationship they have with your company. Birthday postcards work well when you want to build brand awareness in a new region or expand your current customer base by attracting new customers.
Birthday Postcards are Affordable & Trackable
Undoubtedly, birthday postcards are one of the most affordable ways to advertise. Birthday postcards have a small price tag and almost never go above $1 per customer! Birthday postcard campaigns can be tracked easily via Google Analytics or another analytics provider that you may already use for your digital marketing campaigns. This enables you to analyze the behavior of customers who receive birthday postcards! So without further ado, let’s explore some ideas on how to run a birthday postcard campaign:
Whether it’s an employee’s birthday or someone in your company is celebrating theirs; Birthday cards are a great way to create awareness about special days! Birthday cards can be sent to your customers via snail mail or e-mail. Birthday cards have a higher recall value and make customers feel special!
Birthday Cards Build Long Lasting Relationships With Customers Birthday cards can do wonders for your business. Birthday cards add stickiness to the relationship you share with your customers, at very low costs! Birthday cards also help you re-connect with inactive contacts in anticipation of upcoming sales. Birthday cards reinforce brand loyalty and create some serious brand awareness!
Send Birthday Postcards On National Holidays Brands that send birthday postcards on days like Valentine's Day, New Years' Eve, Mother's Day, Father's Day; not only increase their reach but also boost sales during these periods! Birthday postcards are a great way to get in touch with your customer base on special days. Birthday postcards give you an edge over traditional marketing techniques like advertisements or social media campaigns!
Birthday Postcards Help You Gather Customer Data Birthday cards are an inexpensive way for marketers to collect data about their customers. Birthday postcards can be used to gather contact information, age, gender, date of birth; birthday postcards make it easy for marketers to capture this data at very low costs! Birthday postcard campaigns can be tracked easily via Google Analytics or another analytics provider that you may already use for your digital marketing campaign!
This enables you to analyze the behavior of customers who receive birthday postcards. Birthday cards also help you re-connect with inactive contacts in anticipation of upcoming sales. Birthday cards reinforce brand loyalty and create some serious brand awareness! Birthday postcards are an excellent tool to attract new customers, increase the retention rate of existing customers, and re-engage with inactive users! Birthday postcards strengthen your business relationships at very low costs!
Birthday Postcards reinforce Brand Loyalty & Generate Appreciative Customers Birthday cards are an inexpensive way for marketers to collect data about their customers. Birthday postcards can be used to gather contact information, age, gender, date of birth; birthday postcards make it easy for marketers to capture this at very low costs! Birthday postcard campaigns can be tracked easily via Google Analytics or another analytics provider that you may already use for your digital marketing campaign.
FAQs
What should a business birthday postcard contain?
You should remember that the birthday postcard is not just a greeting but also a promotional tool. So apart from a quirky message, you should consider including some form of incentive for your customer. Apart from that, you should also make sure that your business name and logo are a part of the birthday postcard.
Should I send birthday postcards to all my customers?
As a general rule, you should send birthday postcards to customers who have opted for membership or subscriptions for your brand. If you are an e-commerce site, you could send postcards to all customers who have subscribed to your newsletter or have an account with your site.
Is birthday postcard marketing a good idea?
Yes, birthday postcard marketing is a brilliant idea. It works for brands that are looking to build long-lasting client relationships. Birthday postcards offer a level of personalization that not many other marketing techniques can. Besides, offering vouchers and discounts for products can push customers towards making a purchase.
Wrap Up
That was all we had to discuss birthday postcard marketing. Your business should take the time to understand how birthday postcards can serve a significant purpose in marketing campaigns. In general, postcards are a great way to remind customers about your brand and products. Birthday postcards show your customers that you care about them. These days, there are a variety of postcard designing websites and tools that can help you. You can either attach discount codes with birthday postcards or offer vouchers for different services.
The creativity and scope of birthday postcards are limitless. The best part about birthday postcards is that they are affordable. So, what’s the hold? It’s time to put that mailing list into use to show your customers that you care!