The Sales Funnel For Effective Online Marketing
The sales funnel is an essential element of traditional marketing and business for many years. However lately it seems to me that the subject of funnels being used to promote Internet business is popping up everywhere on the web.
The truth is that people want to learn more about this strategy for marketing and how they can apply it in their marketing efforts on the internet. You can read further to find out more about how to use the sales funnel in Internet marketing.
What is the Sales Funnel?
A marketing funnel is not an actual funnel. The marketing concept employs the word "funnel" to describe the sales process from beginning to finish. It is a wide opening for customers who are known as "Unqualified Prospects" at its top and a narrower opening for sales conversion at the lower end. This is a great comparability.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
The people that are "unqualified prospects" will be found at the upper end of the funnel. These are people who have never spoken to you but may be interested in your product or services. After many sales calls and offers later, you have reached customers who have purchased your product or services.
The effectiveness of a lead generation funnel comes down to the fact that it permits you to monitor the potential buyers' behavior during different stages of the lengthy selling process. Using the sales funnel, through finding out the number of prospects who are qualified throughout the process, it's possible to predict the amount of prospective customers who'll, after a while, turn into actual customers.
The sales funnel lets you to identify where your sales process is failing and being successful. It also helps to determine if your marketing campaign isn't reaching enough customers. This information can help you decide where your focus should be and how to keep sales at the right amount. It helps track and control the sales process of customers.
The Sales Funnel Top - Front - End
The top of your sales funnel is going to be the most active part of your process and requires the most constant testing. There are virtually endless front-end strategies that are limited only by your creativity and resources.
The front-end's main objective will be to draw in potential clients and convert those buyers into buyers further down the sales funnel.
The prospective client becomes "qualified" once they opt-in or subscribe to something that you offer. This is the point in the sales funnel where the prospective customer or "Unqualified prospect" becomes a qualified leads because they have taken actions which show they are sufficiently interested to purchase your product.
Your front-end should be able to bring specific traffic to your site or blog. The most effective methods and resources for doing this include articles marketing, PPC adverts, social media (Google+, Twitter, Facebook, YouTube) banners and blogging, forum posting, content marketing and more.
There are a variety of tools that can be used to "qualify the unqualified prospect". One of the most effective methods to determine the quality of prospects is by creating a squeeze page. This allows you provide something valuable to your product which users can receive for free, or at a significantly lower cost, in exchange for their name and email. You can select from newsletters and related reports and videos and e-mail courses.
We can see that the front-end of the sales funnel is the place where people are drawn to your sales funnel. The back-end is the part we should be focusing on.
The Back-End or Bottom of the Funnel
The back-end, or bottom of the funnel is where the majority of profit and sales take place. It typically contains your highest priced products. These products are generally relevant to the exact same niche, but presented in a different format, like video or audio, live interaction, or private consultation.
The primary difference between the front end and back-end lies in the type of client as well as the price of the product or service which is offered.
It's the case that only a small percent, maybe 1-2% of the people who enter your front-end will end up in your back-end. This is fine, given the fact that this particular small percentage will invest a much larger amount of money.
While front-end services and products may be less expensive than $100 but back-end products and services are usually priced in the hundreds or even thousands. The back or bottom of the sales funnel is your primary source of revenue for an Internet business. It's also the most reliable part of the sales process.
The sales funnel can be as complex or simple as you want to make it, so long you have the proper resources and creativity.
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